Diversify DSM

Promoting diversity within the financial services industry of central Iowa

Diversify DSM is a coalition of small and medium-sized financial services companies that are committed to helping increase diverse and female representation in the DSM community. As one of the fastest-growing cities in the Midwest and an unemployment rate among the lowest in the nation, the DSM job market is on the rise — which means our community, as well as the financial services industry, is in need of top talent. Diversify DSM is committed to investing in the expansion of our workforce. Diversify DSM was proudly launched by Federal Home Loan Bank of Des Moines in collaboration with The Greater Des Moines Partnership and other area financial service organizations.

Our mission

  • Increasing the diverse and female representation of our industry
  • Increasing the visibility of the financial industry through coalition events and partnerships with local organizations
  • Educating potential talent about financial careers
  • Enriching our community’s understanding of diversity, equity and inclusion

Our members include:

Our partners include:

Join Us

With your help, we can strengthen diversity – not only in Central Iowa – but in the financial services industry too. Join us by:

  • Applying to join the coalition as a member or partner
  • Referring potential community partners to join the effort
  • Sharing our story with others who may be interested
  • Following and engaging with us on social media



  • Setting tangible strategic goals to recruit and retain qualified individuals from diverse populations to strengthen our talent pipeline
  • Connecting with community organizations and non-profits to help elevate the financial services story in our community and region
  • Hosting successful, high profile community events with the help of local and regional partners to increase the visibility of the industry and DiversifyDSM in the community
Diversify DSM Collage