2024 Member Impact Fund Press Kit
On behalf of the Federal Home Loan Bank of Des Moines (FHLB Des Moines), we appreciate your support of the Member Impact Fund. Thank you for the profound impact you are making with affordable housing accessibility and community development.
We are excited to work with you to promote the Member Impact Fund award and the good work you are doing in your community. We ask that you acknowledge the FHLB Des Moines contribution and notify and provide an opportunity for FHLB Des Moines to participate in any promotions of the Member Impact Fund award. We hope you find this communication toolkit helpful in creating and sharing the positive story. If you need assistance with the publicity around your Member Impact Fund award please reach out to Julie DeVader, PR Manager, at jdevader@fhlbdm.com or 515.412.2172.
By sharing the good news you will:
- Raise awareness for your institution and the ways you support your community.
- Build greater support and partnerships with key audiences, including the media, local officials, business leaders and the general public.
- Increase the understanding of the need for affordable housing access and community development.
- Celebrate with your partners in building your community.
Maximizing your PR exposure
Ready to share the good news? Below are some ideas to help celebrate your Member Impact Fund award.
Giant Check Presentations:
Coordinating a large check presentation is a great opportunity to promote the award and feature all parties involved, including FHLB Des Moines, the member financial institution and grant recipient. Take lots of photos of the check presentation to share onto alongside your PR efforts which will generate publicity and promote your organizations mission and values.
Interested in co-branding your presentation check? Download FHLB Des Moines' Logo HERE.
Social Media:
Social media is a great tool to highlight your award and the positive impact it will have in your community. FHLB Des Moines will be sharing award announcements on our social media platforms – and we encourage you to comment on and share our posts, as well as create your own photos and/or videos of check presentations or award features and share it yourself.
Be sure to let key community stakeholders know about the news so they will like and share it to their followers too! Help your post engagement by using pictures as much as possible. Don't forget to tag FHLB Des Moines, so we can re-post and enhance your reach. Our social media links are:
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@FHLBDM
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@Federal Home Loan Bank of Des Moines
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@Federal Home Loan Bank of Des Moines
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Sample post #1 – FOR FHLB DES MOINES MEMBERS
[Partner/recipient organization] was chosen to receive a [$X] Member Impact Fund grant from FHLB Des Moines! As a member of @FHLBDM, we are proud to have supported [partner organization] to [describe how the grant funds will be used in support of affordable housing or community development].
Sample post #2 – FOR FHLB DES MOINES MEMBERS
We are honored to partner with @Federal Home Loan Bank of Des Moines in presenting a Member Impact Fund grant to [Partner/recipient organization]! This grant will [describe how the grant funds will be used in support of affordable housing or community development]. Congratulations!
Sample post #1 – FOR AWARD RECIPIENTS
[Your organization name] is proud to be a recipient of the @Federal Home Loan Bank of Des Moines Member Impact Fund Award through partnership with [Member Institution]. This award will invest [$X] into our community and support [describe use of funds or impact of award].
Sample post #2 – FOR AWARD RECIPIENTS
We are proud to announce that [your organization name] has been awarded a [$X] Member Impact Fund grant from @FHLB Des Moines! We celebrate [Member Institution]’s commitment to [community name or impact/mission]. The [$X] funds will go towards [describe use of funds].
News Release & Electronic Media:
Publish a news article or blog onto your public website or local media outlets. FHLB Des Moines has provided some general information about the Member Impact Fund you can include as well as sample news release.
The goal of distributing the release to local media outlets is to raise awareness for your institution, celebrate the grant organization who received the grant and to call attention to the need for affordable housing access and community development. Click below to download a sample new release.
For FHLB Des Moines Members:
Download MEMBER press release
For Grant Recipients:
Download recipient press release
Events:
Hold in-person events which could include check presentations, community recognitions or corporate celebrations. Connect with your stakeholders – the many groups on whom your success depends – can help get the word out. The more you can share your grant award with different audiences, the more that people understand the important work you do in the community.
Some examples of community stakeholders could include:
- Chamber of Commerce
- City/state elected officials
- Local housing organizations
- Your customers or clients
FHLB Des Moines would love the opportunity to be a part of your Member Impact Fund award celebrations! Please connect with Julie DeVader at jdevader@fhlbdm.com regarding your planned event. We will make every attempt to be involved and support your efforts.
Paid Advertising:
Consider paid advertising with other Member Impact Fund recipients in your state. The shared expense may make advertising more doable and potentially expand the reach and engagement from the advertisement. If you would like assistance coordinating amongst recipients, please contact Julie DeVader at jdevader@fhlbdm.com.
Please download the appropriate type of file for your needs. Logos cannot be manipulated in any way. Please contact Julie DeVader, PR Manager, at jdevader@fhlbdm.com or 515.412.2172 with additional needs.
About FHLB Des Moines
The Federal Home Loan Bank of Des Moines is deeply committed to strengthening communities, serving 13 states and three U.S Pacific territories as a member-owned cooperative. We work together with over 1,200 member institutions to support affordable housing, economic development and community improvement.
FHLB Des Moines is one of 11 regional Banks that make up the Federal Home Loan Bank System. Members include community and commercial banks, credit unions, insurance companies, thrifts and community development financial institutions. FHLB Des Moines is wholly owned by its members and receives no taxpayer funding. For additional information about FHLB Des Moines, please visit www.fhlbdm.com.
Key messages about the Member Impact Fund
- Nearly $20 million in grants have been awarded to hundreds of nonprofits and government entities within Hawaii, Montana, North Dakota, Oregon, Guam, American Samoa and the Northern Mariana Islands.
- The Member Impact Fund, which is a $3-to-$1 match of member donations, will be used for a variety of purposes such as down payment assistance, emergency housing, financial literacy, food banks and youth programs.
- The more than 500 grants combining both member institutions and FHLB Des Moines awards range from $10,000 to $5.13 million.
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- This is the second year that FHLB Des Moines offered the Member Impact Fund, which is designed for members to directly strengthen communities within targeted areas in its district.
- $20,000 grants have been given to housing-related organizations in Guam, American Samoa and the Northern Mariana Islands.
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Download communication kit